Case studies

Brands with soul get results

#2 traffic driver: LinkedIn became ustwo’s second-biggest source of website traffic after Google through our content and social strategy.
622% increase in website traffic: In 24 hours following ustwo’s employee ownership campaign, alongside 55,000+ video views and 127,000+ impressions.
20,000+ applications: A record-breaking number of internship applications for 10,000 Interns Foundation, alongside 1.2M LinkedIn ad impressions in two weeks.
Google, Netflix and Meta partnerships: Brand strategy and storytelling helped grow Puff Puff Ministry into a business that secured partnerships with some of the world’s biggest brands.

Recent work

BGF x Glossier

Editorial Storytelling and Content Writing
We interviewed and told the stories of 15 women entrepreneurs changing the face of beauty through BGF x Glossier’s Black Beauty Grant programme.
Puff Puff Ministry

Brand Strategy, Positioning and Content
Launching the UK's first West African dessert brand with a story that has attracted partnerships with Google, Netflix, Meta, and a national TV debut.
ustwo × Where Are the Black Designers?

Impact Report Writing
Giving voice to a first-of-its-kind cultural and creative partnership. We translated 12 months of action into a story that would resonate across multiple industries and communities.
CardMedic

Content and Copywriting
Social content and thought leadership for a healthcare language app reducing communication barriers and health inequalities worldwide.
Phoenix

Content and Social Strategy
Brand launch strategy for a dancer ready to own the spotlight. We gave Phoenix a clear framework and content calendar for her mission to build confidence through movement.
Culturevated

Content and Social Strategy
Full launch strategy for an online marketplace to become the go-to destination for inclusive, luxury beauty and lifestyle products.