Strategic storytelling for brands with soul

Turning stories into strategy and strategy into content.

What are brands with soul?

Brands with soul care about people and profit in equal measure. They're not afraid to sound human, put people first, and build emotional connections that go beyond a transaction.

They have a distinct personality, and they're the ones you remember because they make you feel something.

That's who we partner with.

Our belief

The most memorable brands serve people.

To build a lasting business, you need to tell great stories. 
To tell great stories, you need to care about people. 
To reach the people you care about, you need to be clear on your messaging. 

That’s where we come in.

What we bring to the table

We make brands memorable by turning storytelling into a strategic advantage for growth, connection, and longevity.

    • Mission, vision, values, purpose

    • Brand voice

    • Narrative/messaging pillars

    • Content strategy and planning

    • Content writing (blogs, case studies, thought leadership, impact reports, newsletters)

    • Paid and organic social media

    • Photography and video

    • Team workshops

    • Speaking engagements

    • Guest lectures

brands we’ve worked on

How we work

We all do our best work when we care.

That's why we commit our expertise and resources to purpose-driven brands that put people first. We call them brands with soul.

No fads

We create beyond trends, and we focus on metrics that matter to you.

We carry your matter on our head

This is a popular Nigerian saying that means we are as serious about your brand as you are.

Rooted in community and people

We are human-centred storytellers. We care about people, our clients, and the work we do together.

We lead with clarity

We prioritise clarity in everything we write, think, and say.

  • “Marianne has brought true energy and impact to ustwo’s socials… driving uplift in engagement and web traffic. She brings a clear, consistent point of view and executes effortlessly.”

    Head of Growth and Marketing, ustwo

  • "JAIKU helped our community understand how to craft compelling stories. Marianne's infectious personality made it one of the most inspiring sessions we have ever delivered."

    Right Aligned Academy

  • “Marianne made storytelling feel clear, practical, and genuinely inspiring — with plenty of lightbulb moments and actionable takeaways.”

    Black Income Creators

  • "We are up on last year's first 48-hour application numbers in just 8 hours. Record breaking!! Thank you for being such a steady pair of hands and jumping in headfirst."

    CEO, 10,000 Interns Foundation

  • "Marianne gave an extremely impressive presentation on social media skills and tips at a business and networking event."

    Co-Founder, Podium.me

  • "You've elevated every blog post we've published, and created beautiful and captivating stories."

    CEO, ustwo Studios

  • "Marianne is an exceptional person to have on your team as she consistently strives to deliver outstanding results - and it shows in every project she's done."

    Head of Marketing, Invyted

Our insights

The Business of Storytelling is a newsletter with insights and tips on the most important superpower of all — storytelling.

Think of it as your guide to crafting better stories to grow your business and connect with your community.